Before writing anything, clarify who will read, how it will be judged, and which risks must be addressed. Ask what a yes looks like, when the decision happens, and what happens next if approved. If answers are vague, schedule a working session. This protects your time, increases win probability, and prevents proposals from becoming comfortable parking lots for indecision and avoidable internal confusion.
Open a shared document and write key sections together: objectives, success metrics, scope, milestones, and responsibilities. Invite edits, confirm phrasing, and map stakeholder concerns to visible solutions. This collaboration surfaces friction early and builds ownership. When buyers see their language reflected, approval odds rise sharply. You also reduce rework cycles and avoid misalignment that typically emerges only after silent, offline reviews.
Do not send and hope. Confirm a calendar hold for the review, identify signers, and define success conditions for a confident yes. Capture risks and explicit mitigations. Agree on a decision date and the kickoff plan. These pre-commitments transform a static document into a living agreement, shrinking uncertainty and signaling mutual seriousness that earns respectful attention during internal deliberations.

Before asking for the decision, recite the story you built together: current pain, quantified impact, desired outcomes, selected approach, and projected payback. Invite corrections. When heads nod, confirm success metrics publicly. This shared memory compresses doubt, reassures latecomers, and converts months of discovery into a crisp case that feels obvious to approve without revisiting resolved concerns or reopening settled trade-offs.

Expect late-stage turbulence: new legal clauses, procurement escalations, or executive reshuffles. Breathe, acknowledge the stakes, and separate must-haves from preferences. Offer structured options with clear implications, and keep the value narrative visible. Protect scope while staying cooperative. By anticipating turbulence and responding with composure, you demonstrate partnership, strengthen credibility, and shepherd the deal through the final miles effectively and respectfully.

Ambiguity invites drift. Ask directly and politely for the decision, anchored to agreed outcomes and timelines. Propose specific signing windows and kickoff dates, then hold silence for a real answer. If hesitation appears, isolate the remaining concern and address it methodically. Clear asks, paired with calm presence, transform lingering interest into signed commitment without pressure or unnecessary last-minute concessions undermining value.
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